This is a great way to access numerous Apple Store features from the palm of your hand.Īs one would expect from an Apple app, Apple Store's interface is sleek and intuitive. As they become available, we plan to invest in new placements to reach even more customers on the App Store and continue to drive our business growth.Īpple will be testing the new ad placements with limited developers soon.Apple Store makes it easy to purchase new Apple products, make appointments at the Genius Bar, and more, all from your iPhone or iPod touch. We rely on Apple Search Ads for cost-effective customer acquisition – it’s a critical component of our growth strategy. Ron Schneidermann, CEO of AllTrails, a popular app for hikers and campers, said that Apple's ‌App Store‌ ads have helped 'attract new, more engaged customers across markets' and that they've become a crucial aspect of its growth strategy.Īpple Search Ads helped us attract new, more engaged customers across markets. Additionally, Apple's ads are never tied to an individual ‌Apple ID‌, and a 'user profile' is never created to target a specific user across all of the company's services. Furthermore, unlike some social media giants who allow advertisers to target extremely specific user demographics, Apple limits developers from targeting ads to segments and demographics with less than 5,000 other similar users, helping prevent hyper-targeting.Īpple also never uses factors such as religion, political affiliation, or health to target its customers, claiming it's able to deliver highly effective ads without the need to track individual users. Whether or not users have Personalized Ads enabled, Apple does not show personalized ads to users under the age of 18, to users with an Apple ID associated with a minor under 13, or to managed accounts. In a presentation to advertisers obtained by MacRumors in May, it was revealed that in the first quarter of 2022, 78% of iOS 15 and iPadOS 15 search volume on the ‌App Store‌ was from devices with Personalized Ads turned off across all countries and regions where Apple's Search Ads are available.

When users first open Apple's apps, such as the ‌App Store‌, Apple News, and Apple Stocks, they're given the freedom to choose whether they want to enable personalized ads. The new ads will follow the same strict guidelines and policies applied across all of Apple's platforms and services. Ads will appear under the 'You Might Also Like' section towards the bottom of the page and will also be clearly marked as ads.Īt the cornerstone of Apple's ‌App Store‌ ads is the company's focus on user privacy. The second new ad placement for developers in the ‌App Store‌ will be directly within app product pages. The Today tab is the first tab that's pre-loaded when the ‌App Store‌ app is opened and was introduced as part of the ‌App Store‌ redesign in 2017. Ads are clearly marked as ads and are distinguishable from the normal editorial ‌App Store‌ stories. With Today ‌App Store‌ ads, developers will be able to promote their apps right alongside the daily editorial content by the ‌App Store‌ team. Like our other advertising offerings, these new ad placements are built upon the same foundation-they will only contain content from apps’ approved App Store product pages, and will adhere to the same rigorous privacy standards.Īs part of those efforts, the first new ad opportunity will be within the Today tab - the front page of the ‌App Store‌. The expansion of ad opportunities in the ‌App Store‌ is part of the company's efforts to maintain the ‌App Store‌ as the best place for developers to grow their businesses.Īpple Search Ads provides opportunities for developers of all sizes to grow their business. Both ad placements have been a tremendous success for developers, helping them find users who may be interested in their apps, according to Apple. Until now, Apple has offered developers two ad opportunities on the ‌App Store‌: in the Search tab and within the Search results page. Apple today announced it is expanding its offering of how developers can promote their apps on the App Store, helping developers expand their reach and making it easier to discover more of what the ‌App Store‌ has to offer.

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